Learn more about my writing, editing, content marketing, and podcasting work below.

Featured In

I’ve popped up here and there online—whether it was for content marketing advice I shared, because of an event I attended, or when a few of my tweets went viral.

• 9 Ways to Break Through a Website Traffic Plateau (Databox)
• Big Omaha Spotlight: Bailey Hemphill, Omaha (Silicon Prairie News)
• Do Spelling and Grammar Affect SEO? (Hurrdat Marketing)
• Experts Recommend Avoiding These 17 Content Marketing Mistakes (John Egan, LinkedIn)
• Google Passage Ranking: What Is It & Does It Matter for SEO? (Hurrdat Marketing)
• The Internet Is Obsessed with Knickers the Giant Australian Cow (Today)
• Introducing BERT, Google’s Language Algorithm Update (Hurrdat Marketing)
• A More Targeted Approach to Keyword Research in Content Marketing (Hurrdat Marketing)
• Opera Omaha Invites Audience to Tweet (Omaha World-Herald)
• Trending: Dylan Farrow Slams Justin Timberlake Tweet; Team USA Shows Off Uniforms (The Washington Post)
• WordPress Categories and Tags: How to Use Them for Blogging (Hurrdat Marketing)

Podcasts

I’ve Heard That

On digital marketing podcast I’ve Heard That, the SVP of Marketing at Hurrdat chats with company leadership about digital marketing trends and more. As Content Director for the Hurrdat’s marketing agency, I’ve been a guest several times, discussing content marketing and SEO strategies/tactics.

• #5: “Are You There, Google? It’s Me, Margaret” – March 24, 2021
• #7: “Make Sure We Trademark This” – April 21, 2021
• #10: “Bill & Ted’s Excellent Website Adventure” – June 2, 2021
• #15: “A Blog a Day Shows Google the Way” – September 29, 2021

Pat & JT Podcast

Pat Safford and Jill Thomas were longtime hosts of “Pat & JT in the Morning” on Omaha’s Sweet-98 (formerly Q98.5), and I reviewed movies on their show weekly for five years. After they left radio, they started the Pat & JT Podcast, and I’ve appeared on a few episodes to talk pop culture.

• #439: “I Haven’t Met Any Woodcocks” – November 15, 2021
• #533: “Bailey’s Slap Chat” – March 31, 2022

Creative Direction

As part of my content marketing work with Hurrdat, I spearheaded creative direction for a local city guide YouTube series for one of our marketing agency’s largest clients. This included drafting project proposals and creative treatments, determining video content structure, coordinating with locations and talent, writing scripts, and overseeing filming as a representative of the client’s brand.

Published Writing

I worked as an editor at Omaha Magazine from 2010 to 2013, during which I had the opportunity to write hundreds of columns, short features, long features, and cover features.

B2B Omaha Magazine

2014

• Zealous Melon: The Great “Pear” of Brandon Blakemore and Käj Jorgensen – Winter Issue, pg. 6

2013

• A Square Deal: Café 110 Opts Against Traditional Transactions for Something More Efficient – Summer Issue, pg. 39

2010

• Doug Clark’s Clean “Green” Machine – Winter Issue, pg. 34

The Encounter

2013

• The Hip Hop Transformer – November/December, pg.
• Hustle and Sew: Tamara Heasler Went from Striptease to Basic Tease – July/August, pg. 35

2012

• Holiday Happenings: Events Bringing Holiday Spirit to Downtown Omaha – November/December, pg. 10

Family Spectrum

2013

• School of Rock: Kids Learn and Perform Music From Their Parents’ Youth – April, pg. 20
• Young Hero: Jonathan Halstead – April, pg. 11
• YMCA Kids Programs: Fitness, Friends, and Fun Offered at Year-Round Programs and Summer Camps – March, pg. 20
• Young Hero: Serenity Jankowski – March, pg. 15
• Academic Competitions: Encouraging Skills Necessary for the Future – February, pg. 18
• Young Hero: Michaela Gibbons – February, pg. 11
• Blade & Edge Figure Skating Club – January, pg. 24
• Family Success Story: The Carls – January, pg. 16
• Young Hero: Isaac Oldridge – January, pg. 15

2012

• Children’s Hospital & Medical Center: Providing Great Care for Kids – December, pg. 14
• Family Success Story: The Monaghans – December, pg. 20
• Young Hero: Mallory Bultsma – December, pg. 21
• Family Success Story: The Brekels – November, pg. 16
• Omaha Children’s Museum: An Itty Bitty City Just For Kids – November, pg. 20
• Young Hero: Grant Nichter – November, pg. 15
• Family Success Story: The Shattucks – October, pg. 16
• Vala’s Pumpkin Patch: An Omaha-area Tradition – October, pg. 18
• Young Hero: Jadon Edwards – October, pg. 15
• Boy Scouts of America, Mid-America Council: Founding Life Skills and Preparedness in Future Leaders – September, pg. 18
• Young Hero: Brianna Eisert – September, pg. 11
• Family Success Story: The Higginses – August, pg. 18
• HETRA: Helping Kids and Adults with Disabilities Get Back in the Saddle – August, pg. 20
• Young Hero: Alexis Watters – August, pg. 19
• Family Success Story: The Petersons – July, pg. 18
• Fish, Fossils, and Fun at Omaha’s Henry Doorly Zoo – July, pg. 20
• Young Hero: Caleb Tay – July, pg. 19
• Family Success Story: The Lemkes – June, pg. 18
• A Father’s Day Out at Werner Park – June, pg. 20
• Young Hero: Mark Beischel – June, pg. 9
• Omaha Area Youth Orchestras: Instilling a Lifelong Love of the Arts – May, pg. 18
• Young Hero: Brandon Collins – May, pg. 17
• The Rose Theater: Offering Summer Classes for Kids – April, pg. 18
• Family Success Story: The Pfanstiel-Duins – March, pg. 18
• Stepper-ettes: Twirling Champs Headed to Switzerland – March, pg. 20
• Young Hero: Caleb Wagner – March, pg. 19
• Family Success Story: The Linders – February, pg. 12
• Young Hero: Emily Koesters – February, pg. 17
• Family Success Story: The Gornells – January, pg. 18
• Girl Scouts of the USA: Celebrating 100 Years of Leadership – January, pg. 21
• Young Hero: Jack Tracy – January, pg. 19

2011

• Boys Town, A Legacy of Care for Children, Families, and the Community – December, pg. 21
• Family Success Story: The Gambles – December, pg. 10
• Young Hero: Charlie Smith – December, pg. 19
• Family Success Story: The Moores – November, pg. 12
• Hope Center Helping Kids in Omaha – November, pg. 16
• Young Hero: Cole Klein – November, pg. 21
• Family Success Story: The Scheopners – October, pg. 14
• Putting the Children First: Divorce Mediation – October, pg. 11
• Young Hero: Johnny Gunn – October, pg. 19
• Family Success Story: The McIlnays – September, pg. 16
• Young Hero: Sydney Yost – September, pg. 19
• Young Hero: Scott Fleek – August, pg. 17

HerFamily

2013

• Family Success Story: The Murceks – December, pg.
• Young Hero: Tracy Christensen – December, pg. 17
• Young Hero: Leyna Hightshoe – November, pg. 15
• Hosting a Foreign Exchange Student – October, pg. 22
• BB and CC Creams – October, pg. 42
• Young Hero: Ashley Dubas – October, pg. 15
• When is the Right Time for a Family Pet? – September, pg.24
• Family Success Story: The Goertzes – September, pg. 17
• Young Hero: Jack Kacin – September, pg. 21
• Create the Perfect Study Room – September, pg. 29
• Business-Momming from Home – August, pg. 24
• Family Success Story: The Zettermans – August, pg. 16
• Create a Family Fire Escape Plan – August, pg. 11
• Young Hero: Franklin Sites – August, pg. 21
• Family Camping: Bonding with Nature and Each Other – July, pg. 28
• Family Success Story: The Codrs – July, pg. 18
• The Hancock Menagerie: Two Kids and Four Pets – July, pg. 38
• Swimming Safety: Taking Precautions with Your Children – July, pg. 23
• Watch Out for Heat Stroke – July, pg. 40
• WD-40 Household Uses – July, pg. 10
• Young Hero: Audrey Hansen – July, pg. 25
• Are You Getting Enough Vitamin D? – June, pg. 40
• Feeling Young on the Run: Tori Young and Her Daughter Bond Through Running – June, pg. 25
• Tan Without Damaging Your Skin – June, pg. 33

HerLiving

2013

• Going Metric: Runs are the New Trend – April/May, pg. 8
• Here Comes the Bride, Three Local Businesses Help Make Your Walk Down the Aisle Truly Unique – April/May, pg. 12
• Rebecca Forsyth, Bungalow/8 – April/May, pg. 17
• Quit Aging Yourself – April/May, pg. 20
• Alicia Smith-Hollins and Zelda – February/March, pg. 26
• Choose the Right Shadow for Your Eyes – February/March, pg. 20
• Greenbelly: Eco-Friendly Eating – February/March, pg. 8
• Mattie Knihal, Gloss Salon & Day Spa – February/March, pg. 18
• Nancy Wilson-Hiltz Believes in Second Chances for People and Pets – February/March, pg. 12
• Cantina Laredo: Authentic Mexican Food – December/January, pg. 8
• Courtney Stein, Omaha Community Playhouse Rising Star – December/January, pg. 12
• Erin Van Zee and Scarlett – December/January, pg. 16
• Mikala Vandenbroucke, Mod Studio Salon – December/January, pg. 11

2012

• Jennifer Windrum Asks Where’s The Funding for Lung Cancer? – October/November, pg. 9
• A New Kind of Entrepreneur: Artsy Women Breaking the Business Mold – June/July, pg. 14
• Artificial Sugars: Are They Safe? – April/May, pg. 18
• Theresa McDermott: Basketball Wife Balances Life – February/March, pg. 20

2011

• Refurbishing Retailers – October/November pg. 28
• Celiac Disease – August/September, pg. 34
• Cleaning Tips from the Pros – August/September, pg. 8

2010

• Breast Reduction – October/November, pg. 30
• UTIs – August/September, pg. 38

Omaha Home

2012

• New on the Block: Deck Pros, NJ&Co, The Pot & Ladle, Spruce Interiors & Gifts, The Style Bar – November/December, pg. H34
• New on the Block: Parmida Home Concepts, The Posh Peacock Consignment Gallery – May/June, pg. H14
• Sandy Besch’s DIY Mantel and Mirror Project – May/June, pg. H21
• New on the Block: Elite Glass Services, The Frame Service – March/April, pg. H14
• Room Spotlight: Fashionable Custom Closets – March/April, pg. H16
• The Junque Factory: The Picker’s Extravaganza to Open Second Location – January/February, pg. H10
• Retro Chic Hits the Road: Diane Flynn’s Vintage Van, Dotty – January/February, pg. H42

2011

• Mega Model & Magic at Midtown Come to Omaha – November/December, pg. H8
• New on the Block: Unique Stone Concepts – November/December, pg. H12
• New on the Block: Advanced House Plans, The Humble Home, Edward’s Stone, A&A Textiles – September/October, pg. H28
• New on the Block: Ferguson Bath, Kitchen & Lighting Gallery – July/August, pg. H28

Omaha Magazine

2013

• Lutheran Family Services: A Community Born to Win – November/December, pg. 127
• Completely KIDS: Helping Enrich the Lives of Children and Families – September/October, pg. 143
• American Cancer Society: Celebrating 100 Years of Birthdays – July/August, pg. 127
• Project Everlast: A Helping Hand in the Transition from Foster Child to Successful Adult – May/June, pg. 127
• Opera Omaha Guild: Singing the Praises of Classical Music Theatre for More Than 40 Years – March/April, pg. 111
• JDRF: On a Mission to Cure Type 1 Diabetes – January/February, pg. 207

2012

• Merrymakers Association: Bringing Music and Memories to Seniors in Omaha – November/December, pg. 111
• Intergeneration of Orchestra of Omaha: Two Diverse Generations Making Music Together – September/October, pg. 107
• National T.T.T. Society: Sending Girls to Camp for a Century – July/August, pg.107
• Project Interfaith: Uniting People of All Beliefs and Backgrounds – May/June, pg. 95
• Special Olympics Nebraska Celebrating 40 Years – May/June, pg. 30
• John L. Hoich Center for Recovery: Stephen Center Facility Offers Second Chance at Life – March/April, pg. 95
• Luc Carl on Sticking It to “The Man” and Looking Good – March/April, pg.30
• Nebraska Teacher of the Year: Luisa Palomo – January/February, pg. 36
• Ultra Chic Prom Boutique: The Fairy Godmother-Like Event for Local Cinderellas – January/February, pg. 95

2011

• Katie Huerter: Mother, Student, Activist – November/December, pg. 22
• Making the Grade to End Hunger – November/December, pg. 95
• Calli Cohn, Sweet Dream Fulfilled – September/October, pg. 97

2010

• Nick Strawhecker, Dante Pizzeria Napoletana – November/December, pg. 108
• Steve Bolen, Marks Bistro – September/October, pg. 97